They are a great value
Commercial vehicle wraps provide a very affordable means of advertisement for your business. If your vehicle travels on any major highway or through any small to medium sized city, your company is going to be seen and become more and more recognizable on a daily basis.
Average number of views
95% of Americans are going to travel on our nation’s roadways in any given week. Of these, 90% will be reached by some form of vehicle advertisement. Of these vehicle wrap sightings, 80% of them will generate a lasting memory and your brand will begin to take hold in your region. Not sure? Count how many times a day you see a FedEx vehicle.
The average vehicle wrap can generate thousands of impressions each and every day. With each impression comes the opportunity to acquire a new. To calculate the full impact / value of your vehicle wrap, you need to factor in the average amount you will make when a person does business with you.
Radio and TV ads are purchased for a scheduled time with a narrow audience. Vehicle wraps are marketing for you all day, every day, everywhere the vehicle goes.
Reach your target audience on their own turf
When customers see your marketing message in their own comfort zone, they are more likely to reach out to you rather than a competitor that they may seem more distant to them.
It's a creative way to advertise specials and deals
Your audience is numb to TV and print ads promoting "limited time offers," but seeing a special deal in the unlikely location of a vehicle wrap grabs their attention. Here's a marketing tip: make the special offer unique to vehicle viewers so you can track its effectiveness!
Vehicle wrap marketing is budget-friendly
Besides audience reach, a key marketing metric is cost per impression (CPM). A vehicle wrap is very affordable, and when you consider the number of views it gets while on the roads 24/7 (moving or parked), it has a very good CPM rate.
Non-aggressive marketing style
Most advertising channels are invasive to your customers. Radio and TV ads interrupt entertainment just as the plot gets exciting. Online ads slow web page loads, and interrupt content viewing. Vehicle wraps co-exist on the road with your audience without interruption.